Willow Smith: Too Much, Too Soon

Now, don’t get me wrong, I am probably the biggest fan of the Smith family. And no one loves, more than I do, seeing a black man, up on top, with the best of them. I still shudder when I read about Barack Obama and Will’s family, quite frankly, gives me incredible chills. Given half the chance, we can do twice as good.

I mean, who ever knew that goofy Will from the Prince of Bel Air would turn out to be THE WILL SMITH, rivalling his buddy Tom Cruise in terms of marketability and box office power but with a sensitive goofiness that counterbalances the hardness and toughness of his roles? I would have never thought that the other half of the silly duo featuring Jazzy Jeff would be named by Newsweek as the most powerful actor on the planet with over eight movies in a row grossing over £65 million.

I also find Jada Smith incredible- she is the epitome of the perfect wife- an actress in her own right with her own rock band and who stillsucceeded in raising two confident and well adjusted children- her own career is independent and complementary to Will’s yet sufficiently under the radar to ensure that she doesn’t get caught in the woman trap of being everything to everyone. I consider little Jaden Smith to be a natural child prodigy. He was amazing in The Pursuit of Happyness but The Karate Kid catapulted him into the ranks of one to watch, garnering him an MTV Movie Award. I realise that this family is extraordinary and I do not measure their achievements by the achievements of us regular folk, but I think the Smiths have probably gone one step too far with their youngest and probably most impressive offspring- the cute and utterly charming (yet precocious) Willow Smith.

I knew something was up when Willow metamorphosed from child wearing long regular braids with a cute little accent who complained about being brought along to “fittings” and virtually stomped into the chrysalis of a Rihanna mini-me. First it was the shaving of the head, then it was the ridiculously on trend shoe boots, leopard print leggings and mustard pony haired jacket, all effortlessly assembled together with the piece de resistance of a Givenchy bag. Then it was the leather jacket combined with Doc Martens. Then I found out that she had a stylist who defended the decision by saying that she was “very involved” with her new edgy look and who consulted with her, with the aid of fashion booklets and magazines for “creative references”. Rob Zangardi praised her “rock and roll sensibilities”.

Then came the news this weekend that Willow has just released a new track entitled “Whip My Hair Back and Forth”. The lyrics are astonishing. That a nine year old is talking about whipping her hair- which is ultra feminine-aggressive and slightly sexual- disturbs me. Willow then sings about getting her “swag on”. Since when did a nine year old have swag? I am not in any way old fashioned but shouldn’t she be playing with her dollies and shouldn’t any purported “swag” be confined to dress up games and wearing mom’s heels? She then recites “pay no attention to haters cause we whip em off”. A nine year old? With haters? After all Jada’s believe-in-yourself, develop-yourself-cause-the-world-doesnt-matter influences? Why should haters be in a 9 year old’s vocabulary? Crucially, she ends the verse by promising to “keep the party jumping”. Which party? A sleepover?

Sure, the beat is great, Willow can actually sing (in a Rihanna way) and the autotune and other sound effects make it an overall good track, but I query whether this is age- appropriate. I am all for children being allowed to express themselves and for their creative outlets to be encouraged, supported and not suppressed but there is a deep divide between allowing a child to be creative, and allowing a child to engage in creative pursuits in an adult way. There are many children who started off early in show business- Charlotte Church is an example, and this year Amy Winehouse’s niece was introduced on the X Factor but there is a huge difference between these children and Willow: none of them sound grown.

Now I get Will Smith’s game- total domination. I understand the power of mass marketing and I get that just as he analysed the market and capitalised on the doomsday genre (which is by far the highest grossing genre), he is probably trying to do the same for his children. God knows that I can’t stand Miley Cyrus and Justin Bieber and would love to see a relevant talented young person who is not annoying. But I get slightly nervous when I hear young Willow, in spite of her talent, being described along the terms of a young Michael Jackson by Jay-Z who signed her to Roc-Nation yesterday. We all know what happened with Michael Jackson. And isn’t it worse these days? Aren’t Britney and Lindsay Lohan actual living warnings on the psychological traumas young artists can face when they are dissected and crushed by hungry press? Isn’t it verging on the borders of negligent to allow a young girl to enter that rough and tumble market with a song that is clearly not targeted to her contemporaries but is intended for an adult, mass market audience?

The music and fashion industries are cruel. I may eat my words when she is selling hit records but perhaps, just perhaps, it is equally as cruel to place little Willow out there, at this pre-pubescent juncture in her life and expect it all to be okay.